Let's talk a bit about Joe Rogan...
- Joe is an American comedian, podcaster, actor, television host, and mixed martial arts commentator
- Joe is 53 years old (one month younger than yours truly)
- The Joe Rogan Experience is a talk-show / interview format (like most of the podcastosphere it seems)
- He's been publishing his podcast (and YouTube versions) for over 10.5 years
- He typically publishes 3 or more episodes per week > average episode length is just over 2 hours 30 minutes
- As of October 2020 his show "The Joe Rogan Experience" has published just over 1700 episodes
- That's 4,360 hours of content > if you listened non-stop, 24/7 it would take you 182 days to listen to all of it (at normal speed)
- As of April 2019 > 190 million downloads per month
- He's increased his publications year over year, but 2020 it appears that he'll actually publish less than he has been in previous years
Not bad for a guy who started out entirely independent (like you and me)
The most recent hype - Spotify
The podcast-o-sphere is all abuzz with the news that Joe just signed a multi-year deal with Spotify estimated to be worth $100M. That's one of the largest licensing agreements in podcast history.
But there are some not-so-good things in the deal that many of us Indie podcasters wouldn't be too keen about...
- His show can ONLY be found on Spotify
- Paying members have no-ads
- Non-paying members have ads (Spotify generated, presumably)
In sPITE of all that, it's Easy to say...
Wow, it must be nice to be Joe Rogan!
But think that through...
- The dude has paid his dues
- He has done the work required
- He has earned every cent (though there is a way I think he could be making more AND keeping full control of where his show is distributed - watch for an upcoming episode about that)
- Though we can argue about the lasting value he provides his audience, he's clearly hit on a format and personality mix that is entertaining to his demographic
Why you should NOT compare yourself to Joe
- You haven't been at it as long
- You haven't published as frequently
- You haven't build the audience he has
- You haven't had the same opportunities
- You are likely podcasting for a different reason than Joe (serving an audience, providing help, building a clientele, selling books/courses, etc.)
- You have differing gifts, personality, abilities, etc. that make your show and approach intrinsically different than his
- There is a LOT more to successful podcasting than a big deal like Joe signed
- People helped
- Specific needs met
- Pain relieved
- World-view and mindsets challenged
- Changed lives
What SHOULD you do?
- Get clear on YOUR purpose (What are you podcasting FOR?)
- Get clear on your audience (Who are you trying to serve)
- Figure out where they are (online and in real life)
- Figure out how to get your message to them (creative, diligent, tireless work)
- Be willing to pay the price
Listen to this episode to get all the deets about these things and more!